TEXT NATURE OF COGNITION AND THE PROBLEM AESTHETIC TURN

Reality is recorded and cognized in and through the text. Knowledge appears in the form of text. The text forms a narrative, i.e. sets a set of concepts by which society perceives itself. Special relationships between man and text are formed. Man can enter into a dialogue with the text, i.e. depragmatize it, or he can be formed by the text, i.e. strive to fit into the text context. The effectiveness of social construction is determined by aesthetic certainty. Literary text has a special significance for aesthetic expression. It is the literary text that precedes the philosophical text, which becomes a kind of ideological formula for the organization of social existence, its starting point for thinking, the assembly point of social space. Literary text is called upon not only to explain the world, but also to fill it with emotional content. This function was fully performed by the polyphonic novel, which recorded and transformed human polyphony into a social context, preserving the meaning of each voice (tale), while striving to isolate and stylize the semantic trend of the era. Tale should be interpreted as a speech unit that performs the function of a point of meaning formation. Stylization opens up possibilities for constructing text and, consequently, social reality.