DEVELOPMENT OF INNOVATION MANAGEMENT CATEGORIES

The article is devoted to the issues of researching the categories of innovation management. In the course of the development of innovative and economic activity, new relations arise, which are reflected and identified in scientific research. The issues of digitalization of management processes, the development of information technologies in the field of management and their use in remote work in the process of planning and future evaluation of innovative projects in small business are considered. The authors develop the concept of "innovative planning" in the activities of small enterprises. The transformation of managerial relations leads to the development of practical and theoretical tools. The digitalization of management functions is changing their usual form. A functional analysis was carried out and directions for innovative planning were identified in line with integration with digital platforms. A feature of the study is the use of the possibilities of an innovative approach for planning and implementing management functions in the aspect of the activities of a small enterprise, the use of the proposed software products by public administration services. Use of free opportunities of remote services and client services for independent and effective planning in an innovative way. Eliminating informational and digital problems is offered by technical support services in a wide variety of forms: ordering a callback, generating an appeal, using chats, both in real time and in the form of delayed messages, working with text data, links, images, and various kinds of files. The synergistic effect of working with information platforms for posting information and documentation, educational events, posting materials and contacts and other information predetermines ways of prioritizing behavior and highlighting future periods.