GILLES DELEUZE: THE MEANING OF THE WORLD

The theme of postmodernism, which many people consider to be a cliché, is actually just a matter of repetition and promotion. The postmodern specificity lies in the radical rejection of everything known, the style of text presentation and the ways of articulating narration, the search for meaning beyond the verbal world, and the absence of strategic ideas in all major and iconic works. But what comes after postmodernism? The large number of concepts (performativity, hypermodernity, automodernity, digimodernity, altermodernity, and metamodernity, as well as cosmodernism), which have emerged like mushrooms after a rain, are covered by the rather awkward collective term «post-postmodernism» (L. Hatcheon), suggests that both in defining the essence and in terms of the formation of new trends in philosophy, it is necessary to delve deeper into the concept of postmodernism itself, especially since the time distance that separates us from its emergence allows us to draw more conclusions than ever before. G. Deleuze is a very significant figure, primarily because he, along with F. Guattari creates «classical» postmodernism, its ontological images. The article proposed to the reader analyzes the main point related to the category of meaning, which, in the author's opinion, determines the loss of the direct connection between Deleuze's ontology and reality. The subjectivity of meaning is based on the objective world and on language, which is a verbal duplicate of objective reality. However, the key link in this connection between language and reality is present in the context only by default. In this context, language is a way of verbalizing thought, which appears as brain activity. In the form of words, names, and concepts, language creates a verbal duplicate of the universe. Therefore, it is thought that is the foundation of language and the meaningful activity of the brain. Analyzing meaning without connection to thought activity creates the effect of removing meaning from the material world, as without it, meaning cannot establish a connection with the universe.