Section of the journal:
Management
Pages:
71-80
Bibliographic description of the article
Legchilina, E. Y. MANAGING THE COMPANY'S DIGITAL TRANSFORMATION: COMMUNICATIONS AND MOTIVATION / E. Y. Legchilina, Y. . Gao. – Text : direct //
Innovative Economics and Society. – 2023. – № 2 (40). – С. 71-80
Abstract
The author's understanding of the company's digital transformation as a process of fundamental changes in the system components "communications", "institutions", "values", "social and labor processes", aimed at building a new organizational and interorganizational network of social and labor relations, in order to ensure long-term functioning . The study proceeded from the fact that effective communication can increase the involvement of employees in digital transformation processes based on the sharing of corporate values, which will accelerate digitalization processes in the workplace with the least cost and resistance, and also contribute to corporate growth. Effective management of the digital transformation of workplaces is built on effective communication. The most im-portant investment a company makes in digital business transformation is the investment in its employees, which ultimately determines the success or failure of the company in digital transformation. The aim of the study is to study the management processes of the company's digital transformation based on the use of effective internal communica-tions of the company and a shared corporate network of values that forms the involvement of staff and the necessary motivation for change.The study was based on axiological dialectics as a system and meaning-forming factor in the processes of digital transformation of companies. The author's interpretation of "corporate networks of values" as an exchange of values in the interorganizational and organizational networks of the company is proposed. The system-axiological approach made it possible to analyze and model the processes of a company's digital transformation. The authors considered the stages and levels of the company's digital transformation (meso-, macro-, micro- and mental levels). The transformation period and the conditions of the company's post-transformation processes are outlined, including a new communication system and a corporate value network. The article is intended for managers and specialists in the field of company management in the context of digitalization
Article keywords
References
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