Innovative economics and society № 4 (30), 2020

The article provides a method for determining the rational values of the parameters of the grain cargo unloading site by developing an economic and mathematical model. The research methods are based on the analysis and generalization of existing methods of processing the initial values of the parameters for the purpose of optimizing the grain elevator loading area.

The main directions of improving the management of the internal environment of the cafe project in Omsk through a franchise are considered. The characteristics of the external and internal environment of the project are given the features of managing the internal environment of the project created through a franchise are formulated.

The competitiveness of a firm is an important factor that must be paid attention to by managers of companies in a market economy. One of the most effective ways to increase the competitiveness of an organization is to increase its value, which leads to increased investor interest in the company. Increasing its value becomes an important managerial task of the organization's management. One of the ways of company management is the approach, which is based on the VBM concept. The article discusses the basic principles of the VBM concept, and also discusses the indicators used to assess the value of an enterprise in the framework of the VBM concept.

The paper analyses strategic directions of development of the Russian transport system from the point of view of ensuring its economic security. Revealed actual problems of development of transport system of Russia in modern conditions of management and perspective approaches to their decision are revealed: reduction of a level of specific transport costs in the final price of production; complex modernization of a transport infrastructure, including the international transport corridors (ITC); creation of modern transport and logistical complexes, formation of an investment component of development ahead of all types of transport.

Due to the fact that rail transport accounts for more than 40% of all passenger traffic, the infrastructure must meet the requirements of an accessible environment for all categories of users, ensuring, in accordance with the Constitution of the Russian Federation, freedom of movement and equal rights to all citizens without exception. The interests of passengers with limited mobility must be taken into account not only in the design of infrastructure, but also in the development of technology for servicing various categories of the population on railway transport. The article outlines the basic principles of implementation and the criteria for choosing various forms of providing escort and assistance services for passengers with limited mobility at passenger infrastructure facilities.

In the article the concepts of marketing, focused on customers, which are the basis for establishing and developing business relationships in the supply chain are discussed. The essence of the concepts is revealed, the characteristic features of each concept are highlighted, and the directions for implementing of the concepts by supply chain participants are indicated. The choice of the partnership marketing concept for integration in the supply chain is justified.

This article analyzes the interaction of the railway and maritime transport complex, provides economic performance indicators of their work for 2020, considers the process of organizing multimodal transport, and analyzes the functioning of these complexes.

The article notes the relevance of the development of distribution logistics in the country's agriculture and the regional characteristics of this problem. The creation and development of agricultural consumer cooperatives and the construction of wholesale distribution centers are considered as ways of developing the logistics of marketing agricultural products.

The article presents the role of Russia in the world oil market in terms of production and consumption. Based on the analysis of indicators of reserves, production, consumption and export of oil, the importance of the resource in the development of the Russian economy is shown. The factors influencing the pricing process for Brent and Urals crude oil are considered, which is reflected in the amount of revenues to the Russian budget. Analysis of the structure of the Russian oil market based on the performance indicators of the largest companies made it possible to determine their features of activity and the benefits of vertical integration.

The article is devoted to the problems of color perception, color nomination in modern science. In the course of historical development, color perception has changed dramatically. Public consciousness could not ignore the phenomenal color-discriminating abilities of a person. In everyday life and professional activities of a person, colors and their combinations are intensively used as symbols that replace whole concepts and form conventional systems.

The article discusses the current state of vocational education, including industry on issues of assessing the quality and effectiveness of their functioning and management. The authors identify the main existing approaches to evaluating the quality and effectiveness of management, analyze the question of the choice of indicators and evaluation criteria of quality and efficiency. The article analyses the most typical for the world practice and the Russian Federation ways of assessing the quality and effectiveness of educational institutions: accreditation is a mandatory procedure, related procedures of examination and annual reports; monitoring public efficiency and public ratings; quality assessment. The authors performed the comparison of the criteria and indicators of efficiency of educational organizations, for example USA, France, Great Britain and Russia. The article discusses how the issues of state accreditation of educational organizations, and the public. Special attention is paid to the issue of the rating assessment of educational organizations in Russia, as well as existing models of quality assessment in education. The authors concluded that assessment of the quality and efficiency of management of educational organizations is a significant and yet understudied issue that requires attention from researchers.

The article deals with issues devoted to the problems of legal impact on public relations. In particular, the categories of legal consciousness and legal culture are investigated and analyzed, their detailed characteristics are given, and their purpose is indicated. The article covers the issues of increasing the efficiency of legal regulation, as well as legal training and education of youth and students in modern Russia.