DETERMINATION OF THE GOALS OF DEVELOPMENTOF THE ECONOMIC ENTITY

Analysis of the literature allowed us to identify several generally accepted organizational theories, offering different views on determining the development goals of a business entity, which consist in developing their own characteristics in accordance with changing environmental parameters, eliminating antagonistic contradictions between labor and capital, bringing together coalition goals, reducing operating costs, establishing the balance between the public good, the humanitarian development of workers and the specific tasks to be solved, and also in the organization of social partnership. The management paradigm “Preservation through development” provides an analytical picture of the changed ratio of the internal and external context in the activities of business entities. The proposed recommendations underlie the development strategies and practical decisions that managers make. The directions of specific actions for each of the goals considered are formed taking into account the specifics and internal features of the business entity.