DIGITAL TRANSFORMATION AND ITS IMPACT ON STRATEGIC PLANNING

At the current stage of society's development, digital transformation is increasingly becoming a part of the daily lives of businesses and society as a whole. Digital transformation is permeating all areas of economic activity, fundamentally altering business models, operational processes, and the competitive landscape. The purpose of this article is to study the impact of the digital transformation process on the strategic planning of organizations, identify the features and trends that arise as a result of the integration of digital technologies, and determine the key success factors that ensure the effective use of digital tools to achieve the organization's goals. This article explores the fundamental changes in organizational strategic planning under the influence of digital transformation. Key aspects of the transition from traditional to digital approaches in strategic management are analyzed, including shortening the planning horizon, the use of big data and analytics, the development of ecosystem thinking and customer centricity. The impact of digital technologies on strategic planning processes, the transformation of business models, and organizational structures is examined. Particular attention is paid to changes in environmental analysis methodology, risk management, innovation, and the ethical aspects of digitalization. A comparison of traditional and modern approaches to strategic planning is presented in the context of the increasing speed of change and uncertainty in the business environment. Modern approaches used in strategic planning, such as foresight studies and the Agile methodology, are outlined, allowing not only to predict future developments, but also to contribute to their implementation. This is because strategic planning in the digital era must integrate risk-oriented thinking at all stages, from strategy formulation to implementation.