NARRATIVES AS THE BASIS OF MODERN SOCIO-CULTURAL DYNAMICS

In modern social and political philosophy, the theme of values occupies a prominent place due to the dynamism of the socio-economic, political and cultural foundations of the modern world. Axiological problems acquire additional relevance with the rapid renewal of the social fabric, which is observed in the contextual realities of the post-industrial model of society, which contributes to the mixing of ideological guidelines, the concentration of heterogeneous value systems and the rooting of the most unexpected behavioral patterns of individuals and entire groups. The permanent change of connections and relationships in various spheres of public life, although it will not allow us to give an unambiguous answer to the search for an invariant configuration of the values of the modern world, nevertheless, allows us to obtain a fundamental understanding of the vectors of development of individual countries and regions. The subject of this article is changes in the value dimension of modern society, caused by changes in foundations in various spheres of life. The purpose of the study is to philosophically understand the axiology of post-industrial society. The methodological foundations of the study are systemic and normative approaches, epistemological analysis of axiological issues, principles of historical consideration and reconstruction of the subject field, descriptive and problem-theoretical methods, as well as general philosophical tools. The article examines the value guidelines of the modern model of society on a planetary scale. The influence of the level of technical and technological development on various spheres of public life is determined. The social consequences determined by changes in axiological modes in the context of post-industrial society are considered. A generalizing vision of the multi-vector influence of values across spheres and levels of social existence is proposed. The results of the study are related to their theoretical and practical significance. In the first direction, the chosen perspective helps to increase the validity of various value configurations as grounds for identifying various sociocultural processes and their consequences. In the applied aspect, the results obtained can be used as an information basis for social management. The integral conclusion is that the axiology of post-industrial society acts as the basis for social transformations and, through regular reassessment of priorities, constitutes such configurations of values in which hedonistic, individualistic and consumerist constructs predominate, which naturally reduces the status of collectivist, moral and aesthetic axiologemes, and the contradictions between them cause the general instability of the modern world.