THE DIGITAL GENERATION IN THE CONTEXT OF SOCIO-ECONOMIC NARRATIVES

The author turns to one of the topical approaches of foreign and domestic practice in the study of social issues - narrative. The empirical object of the article is young people, who are considered as a special generational community, identified as a digital generation. The research methods used in the article include the methods of systemic and general scientific research, analysis of scientific literature, as well as the method of generalization. Within the practical part, the author analyzed federal state educational standards of higher and secondary vocational education of the latest generation, as well as professional standards recommended for 38 enlarged group; the blogosphere, including new media as a source of meaning generation for economic and social practices, as well as formalized activities for youth conducted by the state and professional communities. The author's conclusions: through educational discourse, meanings are indoctrinated into the everyday practices of today's young generation, aimed at securing competencies that in practice should stimulate the development of entrepreneurial initiatives and professional activities in general adequate to the digital economy project. In particular, a pronounced ability of the individual to take responsibility; pronounced pragmatism; developed analytical skills combined with developed intuition; a high degree of communication and self-organisation; a healthy degree of distrust; flexibility in decision-making; creativity; the ability to delegate (distribute) authority, etc. These narratives are in direct contradiction with the real situation in the country, which forms ambivalent economic attitudes and an antagonistic attitude among contemporary youth, as a generational community, regarding social and labour relations and their personal involvement in the latter.